Strategy Management System (SMS) can serve as a foundation for launching new business practices and setting the direction of a company.

Strategy

The key to executing your strategy is to have people understand it- including the crucial but perplexing process by which intangible assets can be converted to tangible outcomes. Strategy Process Management System help this difficult terrain.

Why Strategy Process?

In industrial age, companies created value by transforming raw materials into finished products. The economy was prevailing based on tangible assets- inventory, land, factories, and equipment- an organization could describe and document its business strategy by using financial tools such as general ledgers, income statements, and balance sheets.

In the information age, business must increasingly create and deploy intangible assets - for instance customer relation, employee skills and knowledge, information technologies and a corporate culture that encourage innovation, problem solving and general organizational improvements.

Even though intangible assets have become major sources of competitive advantage, no tools existed to describe them and the value they can create. The main difficulty is that the value of intangible assets depends on their organizational context and a company's strategy.

The value does not reside in any individual intangible asset. It arises from the entire set of assets and the strategy that links them together.

Example

Following is a real-world example of how one company used the Strategy Management System (SMS) to create a framework for aligning technology implementation initiatives with overall business strategy.

About the Company

Company A has a well-deserved reputation as a reliable, cost effective metal spinning source with extensive manufacturing experience. It focuses on providing a consistent, quality product to our customers. Innovative solutions, flexibility, and high standards help ensure on-time delivery.

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