Strategy Management System (SMS) can serve as a foundation for launching new
business practices and setting the direction of a company.
The key to executing your strategy is to have people understand it- including
the crucial but perplexing process by which intangible assets can be converted
to tangible outcomes. Strategy Process Management System help this difficult
Why Strategy Process?
In industrial age, companies created value by transforming raw materials into
finished products. The economy was prevailing based on tangible assets-
inventory, land, factories, and equipment- an organization could describe and
document its business strategy by using financial tools such as general
ledgers, income statements, and balance sheets.
In the information age, business must increasingly create and deploy intangible
assets - for instance customer relation, employee skills and knowledge,
information technologies and a corporate culture that encourage innovation,
problem solving and general organizational improvements.
Even though intangible assets have become major sources of competitive
advantage, no tools existed to describe them and the value they can create. The
main difficulty is that the value of intangible assets depends on their
organizational context and a company's strategy.
The value does not reside in any individual intangible asset. It arises from the
entire set of assets and the strategy that links them together.
Following is a real-world example of how one company used the Strategy
Management System (SMS) to create a framework for aligning technology
implementation initiatives with overall business strategy.
Click on the Business Navigation in the left frame. After expansion it will
look like the figure shown below.
Click any link to view its corresponding data in the right frame.
There are Four buttons on the upper frame - Strategy Map,
Strategy View, help and logout which can be used for sms printing, sms view,
sms help and logging out of the system respectively.
About the Company
Company A has a well-deserved reputation as a reliable, cost effective metal
spinning source with extensive manufacturing experience. It focuses on
providing a consistent, quality product to our customers. Innovative solutions,
flexibility, and high standards help ensure on-time delivery.
Developing Strategy Maps
Learn how to evaluate your organization's strategic position and opportunities,
build a Strategy Map that clarifies and links vision and strategic objectives
to operational initiatives focusing on execution and performance improvements.
Building A Strategy Focused Organization
Learn how to clarify and define your organization's vision, evaluate strategic
position, identify market opportunities, clarify and link vision with strategic
objectives and operational initiatives while you create an actual strategy map.